"Market research can be a slow, fragmented, and difficult process, often involving tedious internet searches, questionable data sources, and time-consuming manual synthesis."
"Deep Research, a ChatGPT feature, directs an AI agent to develop a comprehensive, well-cited report on any topic, streamlining the research process."
"The feature now runs on GPT-5.2 and can prioritize specific websites in its search process, enhancing the quality of the data collected."
"An easy way to develop a comprehensive prompt is to activate the chatbot's voice mode and simply have a conversation with it."
Market research is often slow and fragmented, but AI can assist in this process. The Deep Research feature in ChatGPT, upgraded to GPT-5.2, allows users to generate comprehensive reports on various topics. This tool is particularly useful for validating business ideas, identifying competitors, and developing customer personas. Users can create effective prompts to guide the AI's search, enhancing the quality of the information gathered. The feature is available to all paid ChatGPT users, making it accessible for efficient market research.
Read at Fast Company
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