The other week, chefs and longtime business partners Lee Hanson and Riad Nasr were sitting in a plush green banquette talking hockey - they are lifelong fans of the Rangers and the Canadiens, respectively - and steak dinners. They were mulling the menu for their next restaurant, Wild Cherry, seemingly in no rush to make any final decisions until absolutely necessary. "The menu will go down until Saturday, when we have a tasting," Hanson said.
The dating app Feeld has revealed that mentions of the film studio A24 have increased 65% year-on-year in members' profiles over the past 12 months. Feeld caters for those seeking alternative relationship choices and overindexes for women and non-binary people, bisexuals and pansexuals, yet it reports that the majority of members whose profiles mention A24 are cis-gender male, straight and aged 26-30.
A24's model does not rely on that kind of mass appeal. When the studio was first starting out, a lot of the films that they picked up were things that other studios or distributors had dropped or shied away from. They really embraced the specific and the strange. And because of how distinctive their films are in this landscape of reboots and sequels, and superhero movies, they decided that ruffling some feathers along the way was only going to help their case.
For this week's special double issue, Alex Barasch reports on the rise and the indie dominance of A24, which since its founding, in 2012, has built an ardent following with movies such as "Moonlight," "The Brutalist," "Everything Everywhere All at Once," and many more, including some first-rate horror films. In addition, A24 does brisk sales in merch (sweatshirts, dog leashes), and hosts a fan club with roughly a hundred thousand paying members. Some acolytes have even gotten tattoos of the studio's logo.