#activation

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#retail-media #point-of-sale #conversion-marketing #onboarding #user-retention #product-design
Marketing tech
fromThe Drum
2 days ago

Conversion, retail, and activation are replacing creative-centric marketing

Growth now depends on conversion environments and retail-connected activation at point of sale rather than solely on creative or above-the-line awareness.
fromMedium
2 weeks ago

Fixing Mintlify's Onboarding

Sam's issue: "After I signed up it made a git repo with no explanation and the only next step it suggested was to connect my domain, after that is done... what do i do?" This classic. No context, no guidance, no next steps. The industry data shows what's at stake: 77% of users abandon apps within 3 days (Source: Andrew Chen, a16z) Top-quartile onboarding achieves 2.5x higher customer lifetime value (Source: McKinsey) Getting users to their "aha moment" quickly is critical for retention
UX design
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