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fromRAIN News
4 days ago

IAB revises 2025 ad spend forecast downward overall; digital audio expected to add share

The Iteractive Advertising Bureau (IAB) has revised its 2025 annual forecast of ad spend, "macroeconomic concerns" among ad buyers across multiple channels. The overall outlook has been revised downward by 1.6%. "Advertisers, facing a shifting economy, are sharpening their focus. Amid rising tariff concerns and macroeconomic headwinds, ad buyers expect to spend less in the second half of the year than originally projected." IAB.
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fromMarTech
2 days ago

IAB cuts ad forecast as tariffs take a bite out of spending | MarTech

Tariffs and broader economic headwinds are lowering U.S. digital ad growth forecasts and pushing marketers to favor flexibility and short-term performance.
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