#ad-tech-strategy

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#publisher-monetisation #user-experience-and-revenue #value-optimisation #metaverse-failure #build-vs-buy
fromExchangewire
6 days ago

Opti Day London: From Traffic Decline to Value Optimisation - How Publishers are Reframing Monetisation in 2026

Publishers can no longer rely on volume alone - maximising value per user has become the new growth driver. Traffic volatility, declining acquisition from key channels, and sustained pressure on open market CPMs are redefining how growth is approached. Scale alone is no longer a viable lever. At the same time, user experience and technical performance have become directly linked to revenue outcomes.
Marketing tech
Marketing
fromAdExchanger
1 month ago

To Buy Or Build Your Bot; No Horizon On The Horizon | AdExchanger

Meta's Horizon Worlds metaverse is shutting down on VR headsets because consumers never adopted virtual worlds over social media, and advertisers found no audience there.
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