#publisher-monetisation

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#programmatic-advertising #ad-tech-wrapper #web-performance #open-web #ai-search #walled-gardens
Marketing tech
fromExchangewire
1 week ago

Euronews Experiences Exponential Growth in Programmatic Ad Revenue with Opti Digital

Euronews significantly increased programmatic advertising revenue and ad performance by integrating Opti Digital's wrapper, improving speed, inventory quality, analytics, and ad operations.
Marketing tech
fromExchangewire
2 weeks ago

The Open Web: Dead, Alive, or Just Complicated?

The open web's traffic and monetisation are collapsing as AI summaries and platform monopolies redirect attention and ad revenue into walled gardens, squeezing programmatic supply.
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