Intent IQ, a privacy-first identity resolution company, today (3rd February, 2026) announced a partnership with Raptive to deploy Intent IQ's Bid Enhancement offering across Raptive's publisher network. Through the partnership, Raptive will integrate Intent IQ's Bid Enhancement to improve bid performance and monetisation across both environments where traditional identifiers are present-such as cookie-based browsers like Chrome-and environments where identifiers are limited or unavailable, including iOS and other ID-less inventory.
The study found that parallel bidding generated the most substantial overall revenue, while server-side improved speed, load times and viewability thanks to reduced browser workload. Client-side bidding remained competitive, particularly in eCPM performance, benefiting from richer browser-level signals.
