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fromDigiday
1 week ago

Everything you need to know about the closing stages of Google's ad tech antitrust trial

The ad tech trial many thought would go nowhere has done the unthinkable: it delivered. Judge Leonie Brinkema ruled that Google illegally monopolized the digital advertising market - validating years of industry gripes. The court found that Google violated U.S. antitrust laws by monopolizing the markets for publisher ad servers with DoubleClick for Publishers, and ad exchanges, via AdX, by tying the pair. However, Google was not found guilty of monopolizing the advertiser ad network market.
Marketing tech
Marketing tech
fromExchangewire
2 weeks ago

The Open Web: Dead, Alive, or Just Complicated?

The open web's traffic and monetisation are collapsing as AI summaries and platform monopolies redirect attention and ad revenue into walled gardens, squeezing programmatic supply.
Tech industry
from9to5Google
3 weeks ago

Google says 'the open web is in rapid decline' weeks after arguing in favor of AI

Google's filing says the open web is in rapid decline and that divestiture remedies would accelerate decline and harm publishers dependent on display-ad revenue.
fromSearch Engine Roundtable
3 weeks ago

Google Court Doc: Open Web Is In Rapid Decline

Google's CEO, Sundar Pichai, said in May that web publishing is not dying. Nick Fox, VP of Search at Google, said in May that the web is thriving. But in a court document filed by Google on late Friday, Google's lawyers wrote, "The fact is that today, the open web is already in rapid decline."
Tech industry
E-Commerce
fromDigiday
1 month ago

Media Briefing: Amazon's off-site ad push is becoming publishers' post-cookie playbook

Amazon is leveraging publisher partnerships and shopper data to enhance its advertising platform and challenge established competitors.
Social media marketing
fromThe Verge
3 months ago

Here are three new apps building out the open social web

Bonfire Social and Channel.org are advancing decentralized social networks through unique community frameworks and content curation tools.
Social media marketing
fromTechCrunch
4 months ago

Open social web browser Surf makes it easier for anyone to build custom feeds | TechCrunch

Surf app empowers users to create personalized social media feeds based on their interests, moving beyond algorithm-driven timelines.
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