"Data-driven advertising has come under fire recently. Political extremists have sought to rebrand the whole of advertising informed by consumer interests, behaviors and identities as 'surveillance advertising,' and some have called for a wholesale ban on using consumer data to target ads. But these arguments ignore the many benefits of data-driven advertising, chief among them free and open access to online information."
"Data-driven advertising finances the free and open internet Advertising pays for the many websites and apps - from small niche publications to CNN's bustling news site - that billions of us use without subscription fees, allowing all users to access valuable information. It's what pays the bills of most of the content creators that we follow and has empowered smaller creators and influencers from all over the world to make a career of their talents."
Data-driven advertising faces criticism from those labeling it 'surveillance advertising' and proposing bans on using consumer data for ad targeting. Such proposals overlook the role of targeted advertising in funding free access to websites, apps, news outlets, creators, and niche publishers. Targeted ads enable small businesses to find customers, support creators' careers, and sustain hundreds of thousands of jobs. Removing data-driven revenue would push many services behind paywalls, harming journalism and democratic access to information. Responsible data-driven advertising practices and regulatory middle-ground solutions can preserve revenue streams while addressing privacy concerns and inconsistent abolitionist arguments.
Read at The Drum
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