#data-driven-advertising tag

"Commercial opportunities don't get bigger than this": Lotame on the 2026 FIFA World Cup - ExchangeWire.com

The expanded 2026 World Cup creates unparalleled commercial scale, requiring data-driven audience segmentation to reach diverse, highly engaged and culturally swept viewers.

fromThe Drum

1 week ago

What happens to creativity in the uncharted territories of AI?

The rapid evolution of AI and data is nothing short of head-spinning. In the last year alone, we've seen an explosion of interest in these disciplines, with developments that have left us both exhilarated and more than a bit uncertain. Generative AI, in particular, has garnered widespread attention, raising questions about its potential impact across various industries. AI, once the stuff of science fiction, is now woven into the fabric of our daily lives. A tool that is no longer just for an engineer but for anyone who can thoughtfully ask a question.

Marketing tech

Soccer (FIFA)

fromMarketing Dive

3 weeks ago

Owning the moment: How brands can win the 2026 World Cup with real-time, data-driven activation

The 2026 FIFA World Cup in North America is a prime, data-driven marketing opportunity to engage growing, digitally native U.S. soccer fans.

Marketing tech

fromExchangewire

4 weeks ago

Mobupps & Apptica Launch the "US Holiday Season Growth Playbook 2025"

Brands must pace spend intelligently, test messages early, and use full-funnel strategies to capture attention and loyalty during a cautious, budget-tight 2025 US holiday season.

#retail-media

fromThe Drum

2 months ago