Stop making cost per conversion your KPI - here's what to measure instead | MarTech
Cost per conversion should not be the sole KPI; prioritize acquiring the conversions needed to achieve campaign growth rather than minimizing efficiency alone.
AI will replace advertising inefficiency, transforming roles and formats while coexisting with human-led and agent-driven advertising influence across the purchase funnel.
Veteran fund manager turns heads with new Meta Platforms stock price target
Meta is focusing on developing superintelligence, aiming for AI that surpasses human intelligence. The establishment of Meta Superintelligence Labs is integral to this strategy.