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Marketing tech
fromAdExchanger
14 hours ago

Carl's Jr. And Hardee's Marketing Goes Regional With Amazon Ads' Streaming Media | AdExchanger

CKE's marketing strategy evolved from national consolidation to regional focus, enhancing targeting and scale for streaming TV ads.
fromgizmodo.com
6 months ago

Roku Wants to Improve Your TV Viewing Experience With a Monsoon of AI-Generated Ads

The Verge reports that the streamer envisions a near future where your TV is flooded with AI-generated advertisements. No longer is it going to be about the top 200 advertisers, Roku CFO and COO Dan Jedda told investors during a recent investor conference hosted by Citi. It's going to be about 100,000 advertisers. Oh, dear God, please no. He apparently went on: You can use gen AI to [make] a very well-produced commercial, noting that you can be up and running within minutes.
Marketing tech
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