#advertising-measurement
#advertising-measurement

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Judge of the Day: Outernet's Jessica Dracup-Holland says real cut-through starts in real life

AI should augment human creativity; bold brand-building and improved measurement are essential for effective advertising.

Marketing

fromAdExchanger

3 days ago

The High Cost Of Bad Measurement: Why Randomized Geo Experiments Are The Gold Standard | AdExchanger

Geographic randomized experiments using DMAs yield deterministic, platform-independent measures of incremental ROAS, avoiding biases and misallocation caused by quasi-experimental and compromised user-level methods.

fromDigiday

2 weeks ago

WTF is headless browsing, and how are AI agents fueling it?

Headless browsers - the behind-the-scenes software that lets machines surf the web like people - were once the domain of quality-assurance testers and SEO agencies. But new AI-powered browsers launched this last year - like Perplexity's Comet and Browser Company of New York's Dia - are bringing new meaning to the term. These players are using headless browsers to power AI agents that need to click, scroll and interact with websites as a human would, to retrieve information.

Artificial intelligence

Marketing tech

fromDigiday

2 weeks ago

Ads are coming to Best Buy stores - including on entrances, walls and checkout counters

Best Buy will sell 30-day in-store takeover packages allowing brands to dominate store interiors and exteriors while adding measurement and self-service ad-reporting features.

Marketing

fromThe Drum

2 months ago

The ROI reset: 5 strategies shaping the future of marketing effectiveness

AI is reshaping marketing measurement into a core architecture for advertising effectiveness.