#retail-media-networks
#retail-media-networks
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#retail-media #first-party-data #ai-in-marketing #advertising #digital-advertising #marketing-trends
fromExchangewire
4 days agoMedia Experts in Australia Prioritise CTV, Retail Media, & Social Media Influence as AI Reshapes 2026 Strategies
"2026 will be a defining year for Australia's digital ecosystem," said Jessica Miles, country manager ANZ at IAS. "As AI accelerates the creation of content at unprecedented speed, brands are demanding sharper attention insights, stronger transparency, measurement, and optimisation that can keep pace with the complexity of emerging media. The next year will reward marketers who embrace innovation, and who invest not just in reach, but in the quality and integrity of every impression."
Marketing tech
from3blmedia
1 week agoHow Asia Pacific Marketers Are Staying Ahead
Marketing is evolving faster than ever, powered by cutting-edge tech and changing consumer habits. And marketers aren't just keeping up-they're leading the charge. AI is now a game-changer, with 59% of marketers worldwide recognizing it as key for campaign personalization and optimization, underscoring its power to streamline operations and free up valuable time. That same momentum is driving strong investment in connected TV (CTV), which has firmly secured its place as a top-tier channel.
Marketing
fromwww.cnbc.com
1 month agoOp-ed: The fuel for the AI boom driving the markets is advertising. It is also an existential risk.
From the reciprocal, and some have said circular, nature of hundreds of billions in commitments in investment, tied to future chip purchases, to the extent to which GDP growth is reliant on this boom, some have said this is a bubble. A Harvard economist estimates 92% of US GDP growth in the first half of 2025 was due to investment in AI.
fromAdExchanger
2 months agoThe Full-Funnel Retail Media Network: Bridging On-Site And Off-Site For Seamless Customer Journeys | AdExchanger
But as advertisers shift toward full-funnel strategies, RMNs are evolving well beyond the "conversion-only" mindset. By harnessing deep, high-frequency consumer insights, they can now deliver value across every stage of the buying journey, building awareness, driving consideration and strengthening loyalty. The key to unlocking this broader potential? Seamlessly bridging on-site and off-site advertising, connecting with consumers wherever they are and creating cohesive, high-impact customer journeys that maximize ROI.
Marketing tech
Marketing tech
fromDigiday
2 months agoHow Best Buy aims to woo advertisers in a crowded and competitive RMN marketplace
Best Buy Ads launched an upfront-style event, takeover ad formats, a self-service roadmap, a third-party marketplace and partnerships to capture advertiser spend before holiday budgets.
E-Commerce
fromDigiday
2 months agoFerrero's Danielle Sporkin breaks down the reality behind retail media's full-funnel promise
Advertisers question retail media networks' full-funnel value due to audience overlap and national scale despite retailers expanding inventory through social and streaming partnerships.
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