#agentic-ad-tech

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#programmatic-advertising #cpm-optimization #publisher-monetization #mobile-app-advertising #ai-agents
Marketing tech
fromAdExchanger
5 days ago

PubMatic's Agentic AI Is Going Beyond Direct Deals | AdExchanger

AgenticOS enables fully autonomous end-to-end ad campaigns, improving CPMs and expanding inventory access while driving PubMatic’s emerging revenue growth.
fromExchangewire
6 months ago

Agentic Ad Tech: Writing the Rules

When AI is a bubble, and talking about AI being a bubble is a bubble ... what do you do? Right, you start talking about AI agents. And AI... agentic... what does it matter? Once you put out a new message, you quickly find a small group of people most likely to respond. You harvest that group fast, performance drops, you change the message, find a new cohort, repeat.
Marketing tech
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