#ai-in-creativity
#ai-in-creativity

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Marketing tech

The 10 marketing trends defining EMEA in 2025, as told by the Gold winners

Marketing tech

Marketing tech

Marketing tech

Creative professionals see AI as a tool for boosting efficiency rather than a threat to employment.

AI tools enhance creative workflows but lack emotional depth and cultural nuance, which are essential for impactful work.

There are mixed feelings about the role of AIâjob loss versus increased efficiency and the potential for creative sameness.

Human instinct and decision-making are paramount in the creative process despite AI's efficiency.

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