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Marketing tech
fromAdExchanger
3 days ago

How One Agency Startup Uses Real-Time Data To Develop Real-Time Ads | AdExchanger

Multiply uses AI-powered self-learning ads that adapt in real time based on performance data and brand sentiment, while maintaining human oversight throughout the process.
Marketing tech
fromAol
4 days ago

Maximizing ROI with AI-driven paid advertising

AI-driven paid advertising uses machine learning to automatically optimize bids, targeting, and campaign performance, enabling advertisers to maximize ROI at scale while reducing wasted spend and freeing time for strategic decisions.
Marketing tech
fromAdExchanger
1 week ago

How Realtor.com Is Using AI Creative To Expand Its Ad Footprint | AdExchanger

Realtor.com partners with AI startup BrandComms.AI to rapidly generate ad creative across multiple channels, enabling faster response to real estate market fluctuations and interest rate changes.
Marketing tech
fromExchangewire
1 week ago

Perion's AI Agent Outmax Now Available for TikTok, Delivering Up to 25% Greater Media Performance in Early Results - ExchangeWire.com

Perion Network launches Outmax AI agent for TikTok, delivering up to 25% better performance by optimizing against brand-defined business outcomes rather than platform defaults.
Marketing tech
fromThe Motley Fool
1 week ago

3 Things The Trade Desk Must Prove in 2026 | The Motley Fool

The Trade Desk must prove Kokai delivers sustained performance gains and structural advantages against competitors in 2026 after facing intensified competition and execution challenges in 2025.
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Social media marketing
from9to5Mac
1 month ago

Meta announces ads are coming to Threads next week - 9to5Mac

Meta will expand AI-powered, personalized ads on Threads globally with a gradual rollout and initially low ad delivery before full availability.
Marketing tech
fromThe Motley Fool
3 months ago

Is The Trade Desk Stock a Buy for 2026? Here are 3 Reasons For, and 3 Reasons Against It. | The Motley Fool

The Trade Desk is a high-quality ad tech operator with strong growth and Kokai-driven performance gains, but rising competition complicates investment outlook entering 2026.
fromRetail Dive
4 months ago

Will Amazon's AI-powered one-stop shop for advertising change the game?

"We're doing more than just building tools," said Kelly MacLean, vice president of engineering, science and product for Amazon Ads. "We're building a one-stop shop, empowering you to make smarter decisions to drive better results across the entire advertising journey."
Marketing tech
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