#athlete-sponsorship
#athlete-sponsorship
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Washington Wizards
fromMarketing Dive
3 weeks agoHow Unrivaled built brand partnerships that are more than logo slaps
Unrivaled league provides top-tier salaries for female athletes, attracting brands eager to invest in women's sports.
The league has successfully captured audience interest, averaging 221,000 viewers.
Securing a media rights partner opened new marketing opportunities.
fromcyclingnews.com
2 months ago'We have been ignored' - Riders from Pidcock to Pieterse rally against World Series XCO mountain bike podium cut from five to three
A podium unique to mountain bike, it has provided countless riders and teams with more exposure and opportunities. It's been the breakthrough for many athletes and given life to smaller teams.
Bicycling
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