#aws-clean-rooms

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#data-privacy #cross-media-measurement #private-set-intersection #digital-advertising #machine-learning
Marketing tech
fromAmazon Web Services
6 days ago

Privacy-Enhanced Cross-Media Measurement: How Fifty5Blue (formerly Kantar Media) Leveraged AWS Clean Rooms to Establish Audit Transparency During Panel Data Exchange | Amazon Web Services

Fifty5Blue uses AWS Clean Rooms with private set intersection to enable cross-media measurement while keeping panelist identities private from publishers and only accessing data from consented participants.
Artificial intelligence
fromInfoWorld
8 months ago

AWS adds incremental and distributed training to Clean Rooms for scalable ML collaboration

Enterprises can now build machine learning models securely using shared data while maintaining privacy.
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