Best Buy will allow advertisers to 'take over' the in-store shopping experience
Best Buy will sell 30-day in-store takeover advertising packages, letting brands occupy most store assets and gain new measurement and reporting capabilities.
Best Buy builds retail media chops with in-store takeovers, sports deals
Best Buy is expanding Best Buy Ads with takeover packages and sports partnerships to leverage its store footprint and grow in-store retail media revenue.
Ads are coming to Best Buy stores - including on entrances, walls and checkout counters
Best Buy will sell 30-day in-store takeover packages allowing brands to dominate store interiors and exteriors while adding measurement and self-service ad-reporting features.
