#retail-advertising
#retail-advertising

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Ad costs are soaring and retailers are panicking - here's the fix | MarTech

Retailers across the U.S. are tightening budgets and looking for ways to optimize operations amid ongoing economic uncertainty. Online advertising is getting particular attention because of increasing costs.

Marketing tech

fromAdweek

3 months ago

Yes, Retailers Can Get Value From Audience Extension Ad Buys

Retail media revenues are crucial for retailers to price competitively and survive in the market.

Marketing

fromAdweek

4 months ago

Amazon Is Selling Its Advertising Technology to Other Retailers

Amazon's new Retail Ad Service aims to provide ad technology to other retailers, transforming its advertising business model.

fromMarTech

9 months ago

Retail media networks and advertisers going from guesswork to growth | MarTech

I think from all the conversations with retailers, the momentum and their investment in moving toward standardization is still very strong.