#brand-advocacy
#brand-advocacy

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Four steps any brand can take to appeal to Gen Z

Once influenced by the brands themselves, today's cultural trends are now shaped by Gen Z. The same traits that make this generation unique - their eye for "what's next," their focus on authenticity, and their prioritization of brand values - can be pain points for brands that aren't marketing with intent. To build loyalty with Gen Z brands need to advocate meaningfully, tap into communities to stay ahead of trends, and lean on like-minded partners.

Marketing

fromThe Drum

1 month ago

Native ads drive greater purchase intent than display, says Oath

The Verizon Media-owned company commissioned Sparkler to conduct various studies across the UK, France and Germany in which they asked over 6,000 participants to determine the value of native ad formats via behavioural tests for a set number of brands. In the UK, 31% of people said the native ads they were shown across mobile and desktop devices drove purchase intent, for banner ads the figure was 27%.

Marketing tech

Marketing

fromWWD

2 months ago

How Brands Can Turn Consumers Into Community

Cultivating deeply engaged, loyal communities creates sustainable brand value beyond viral reach and fosters customers who publicly display brand affinity.

Marketing tech

fromMarketing Dive

2 months ago

Gap Inc. recruits micro-influencers for new affiliate program

Gap Inc. launched a creator affiliate and advocacy platform for Old Navy, Gap, Banana Republic, and Athleta to amplify creator content and build community.

Online marketing

fromCmsreport

7 months ago

Selling a Single-Purchase Product? Here's How to Keep Customers Coming Back for More

Customer loyalty extends beyond repeat purchases; it encompasses brand advocacy and referrals from one-time buyers.