Fairmont's New Marketing, Airbnb's Experience Challenge and AirAsia Move's Rebrand
"Despite having millions of loyal users, Airbnb will face several challenges in its quest to build a $1 billion experiences business in the next few years."
Why electric vehicle brand Rivian is thinking long-term amid economic uncertainty
Automakers are increasing marketing budgets despite economic uncertainty, with Rivian launching its first brand campaign amidst rising tariffs and production costs.
Google Announces New Shorts-Focused Video Ad Options
"Using creator videos in your ad campaigns can improve performance. In fact, based on internal data, partnership ads that live on the creator's channel drove up to 20% higher conversions on the Shorts feed than ads with advertiser branding alone."