What new AI design tools mean for brand typography
Claude Design enables teams to generate and iterate visual designs via natural-language prompts, but it risks producing generic, less distinctive typography.
Preserve and amplify brand distinctiveness through consistent assets to ensure recognition, effectiveness, and long-term growth while balancing creativity.
Did Mark Ritson finally manage to codify distinctive marketing? No, but it is a start
Marketing professionals lack consensus on naming the building blocks of brand distinctiveness, reflecting differing priorities between clarity, precision, and practicality.