#brand-integrity

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#marketing #quality-control #ai #human-judgment #tequila #transparency #brand-consistency #authentic-communication
Marketing
fromThe Drum
5 months ago

Patron's Ned Duggan named world's most maverick marketer in Rebel 50 public vote

Ned Duggan, Patrón's global CMO, used censorship-style campaigns exposing additives to promote purity and transparency, winning readers' vote as the most rebellious marketer.
fromForbes
7 months ago

20 Timeless Principles To Guide Your Marketing Approach

The principle I keep coming back to is consistency. Not because it's flashy, but because it works. In a world of noise and endless choice, people remember the brands that stand for something and show up that way. Chase trends too hard and you train the market not to trust you. Brand equity is built over time-don't destroy it for short-termism. - Cameron Partridge, Invisible Technologies
Marketing
Marketing
fromCreative Bloq
7 months ago

Taylor Swift's album launch is a masterclass in virality

Taylor Swift's album launch has sparked a significant branding trend among various companies, showcasing her influence beyond music.
fromThe Drum
8 months ago

No, a TikTok probably won't grow your luxury brand in the long term

A heritage brand reviews its data. Its core customer is over 50. There's talk of future-proofing. And then a panicked someone says: 'We need the next generation.'
Fashion & style
Growth hacking
fromEntrepreneur
10 months ago

The Costly Mistake Franchise Recruiters Need to Avoid | Entrepreneur

Prioritizing quality over volume in franchising leads to better long-term results and brand integrity.
Franchise organizations often overlook effective candidate evaluation to fulfill growth quotas.
Social media marketing
fromIndependent
10 months ago

Legal letters and copyright rows as GAA accuses coaches and companies of "seeking to line their own pockets"

The GAA is combatting trademark infringements to protect its brand from exploitation by businesses and individuals.
Artificial intelligence
fromInc
10 months ago

AI Is Driving This Growing Social Media Trend. It Has Serious Consequences

The rise of AI-generated content can lead to creators' likenesses being misused in advertising, undermining trust with their audience.
Marketing tech
fromExchangewire
11 months ago

TradPlus Partners with GeoEdge to Elevate Ad Quality and Safeguard the User Experience

TradPlus partners with GeoEdge to enhance ad quality and safety in mobile advertising.
Privacy professionals
fromAcast
11 months ago

From Baby Eczema to a Beauty Empire: The Dr. PAWPAW Story | PR LIKE A BOSS!

Dr. PAWPAW started from a personal need for a natural remedy for eczema and evolved into a successful global beauty brand.
Artificial intelligence
fromFood & Beverage Magazine
11 months ago

AI Driving America's F&B Counterfeit Crisis, New Study Finds - Part 1

AI has drastically lowered barriers for counterfeiters, leading to increased food and beverage fraud.
Consumer vigilance and regulatory measures are crucial in combating the rising counterfeit threats.
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