Successful Brand Sponsorships Require Collaboration With Legal
Careful planning of content distribution, rights clearance, and cross-functional alignment is essential to maximize and future-proof brand sponsorship investments.
Brands tap outside-the-box personalities to stand out as influencer marketing gets more competitive
Brands are partnering with unexpected influencers, like mattress companies and athletes, to diversify ambassadors and broaden consumer reach through creative affiliate strategies.
3 Brilliant Marketing Strategies You Can Borrow From Brands at the U.S. Open
Brands at the 2024 U.S. Open used personalization, interactive activations, and purposeful product giveaways to engage fans and drive revenue through experiential marketing.