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#sports-marketing
fromDigiday
2 days ago
Marketing

How sports marketing is shifting from media buys to moment-based activation

fromDigiday
11 months ago
Social media marketing

Amid sports marketing's gold rush, some brands are targeting niche fan communities

Marketing
fromDigiday
2 days ago

How sports marketing is shifting from media buys to moment-based activation

Brands can reach sports fans at major moments using data and technology, enabling smaller brands to compete with global giants through scale and precision.
fromDigiday
11 months ago
Social media marketing

Amid sports marketing's gold rush, some brands are targeting niche fan communities

more#sports-marketing
Growth hacking
fromwww.businessinsider.com
1 month ago

Tech creators are getting the star treatment at a new talent management firm

Tech creators are being prioritized by brands, with new management firms like Kernel Management emerging to support their growth and partnerships.
Media industry
fromDigiday
1 month ago

After newsroom cuts, The Washington Post turns to creator-led video deals

The Washington Post's creator network allows creators to retain IP ownership, reducing costs and attracting new audiences through independent video series.
fromFC Bayern
2 months ago

FC Bayern and Bitpanda to continue cooperation

We are delighted to continue the partnership with Bitpanda. FC Bayern is characterised by continuity in its partnerships, because consistency enables genuine development rather than just aiming at short-term effects. The expansion of this collaboration underscores our commitment to developing our opportunities together.
Bayern Munich
Soccer (FIFA)
fromBloomberglaw
3 months ago

Successful Brand Sponsorships Require Collaboration With Legal

Careful planning of content distribution, rights clearance, and cross-functional alignment is essential to maximize and future-proof brand sponsorship investments.
Marketing
fromDigiday
5 months ago

Brands tap outside-the-box personalities to stand out as influencer marketing gets more competitive

Brands are partnering with unexpected influencers, like mattress companies and athletes, to diversify ambassadors and broaden consumer reach through creative affiliate strategies.
Marketing
fromInc
8 months ago

3 Brilliant Marketing Strategies You Can Borrow From Brands at the U.S. Open

Brands at the 2024 U.S. Open used personalization, interactive activations, and purposeful product giveaways to engage fans and drive revenue through experiential marketing.
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