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11 hours agoHow Much Influencer Marketing Really Costs in 2026-and Why $50,000 Is the Magic Number
That $50,000 goes toward turning a brand's "educated guess" into "metrics they're confident about," Titus says. Here's how that test and learn process typically works on Faved: A beauty brand, for example, will typically spend their first $15,000 to $20,000 on 10 differently priced collaborations with beauty or lifestyle influencers whose audiences fit their ideal customer profile. During this step, he adds, the brand's only goal is to figure out which influencer's content drove the most sales at the lowest cost.
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