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1 day ago5 Costco Changes Customers Actually Loved - Tasting Table
Costco evolved its business over decades, and customer support for changes helped drive profitable growth.
This is really about the brand catching up with the business. When the company obtained its bank charter in 2021 via the acquisition of Radius Bank, it was still largely perceived as a marketplace lender. Over the next few years, it built out a full-stack digital banking experience: checking, savings, CDs - all integrated with its core lending engine.