#retail-partnerships

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Marketing tech
fromDigiday
2 weeks ago

How Best Buy aims to woo advertisers in a crowded and competitive RMN marketplace

Best Buy Ads launched an upfront-style event, takeover ad formats, a self-service roadmap, a third-party marketplace and partnerships to capture advertiser spend before holiday budgets.
E-Commerce
fromRetail Dive
2 weeks ago

Pinterest brings 'where-to-buy' links to image ads

Pinterest is adding where-to-buy links to image ads to connect users to retailers and let advertisers track purchase intent without leaving the platform.
Marketing
fromFast Company
3 weeks ago

Branded collaborations still define retail innovation

Strategic, deeply integrated collaborations between high-end design firms and mass-market retailers enable scalable, empathetic, cross-functional 'Design for All' products and lasting brand impact.
E-Commerce
fromBusiness Insider
4 weeks ago

Gwyneth Paltrow's Goop ditches its budget beauty line

Goop is discontinuing its budget Good Clean Goop line less than two years after its 2023 launch amid weak retail performance and a strategic refocus on core business initiatives.
Fashion & style
fromForbes
3 months ago

How Fashion Brands Can Create Boundaries And Take Control

Brands must control distribution to thrive in a changing fashion industry.
Retail partnerships are weakening, increasing cost pressures for brands.
Video games
fromThe Verge
4 months ago

Nintendo partners with third-party websites to stop Switch 2 scalpers

Nintendo partners with Japanese retail sites to tackle fraudulent Switch 2 listings through proactive removal and information sharing.
Marketing tech
fromAdweek
4 months ago

NBCUniversal's Alison Levin on Driving Measurable Commerce Outcomes Through Streaming

NBCUniversal combines premium content with retail data partnerships to drive results for marketers.
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