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E-Commerce
fromThe Drum
1 day ago

Say hello to your AI personal shopper

A native Shopify integration could turn ChatGPT into a conversational shopping assistant that embeds discovery, comparison, and checkout within chat.
fromThe Drum
2 days ago

ChatGPT just became a shopfront. Is your brand even showing up?

ChatGPT has a new feature allowing users to browse and shop products directly through AI-generated recommendations, without a search engine, shopping site, or even a scroll. It's the biggest shift in digital commerce since the algorithm killed the homepage. And if brands don't adapt fast, they'll be left behind in a conversation they're no longer part of. This isn't just about ecommerce. It's about how people choose what matters.
Artificial intelligence
Marketing
fromSearch Engine Roundtable
2 weeks ago

Daily Search Forum Recap: November 25, 2025

Major search and advertising platforms rolled out shopping and product search updates while Google faces account hijacking incidents and tests changes to local listings and ads.
fromSearch Engine Roundtable
2 weeks ago

OpenAI Introduces Shopping Research Assistant In ChatGPT

OpenAI announced shopping research within ChatGPT, "a new experience in ChatGPT that does the research for you to help you find the right products," as OpenAI put it. ChatGPT can now help you research the right product for you. OpenAI wrote, "it asks smart clarifying questions, researches deeply across the internet, reviews quality sources, and builds on ChatGPT's understanding of you from past conversations and your ChatGPT memory to deliver a personalized buyer's guide in minutes."
E-Commerce
fromModern Retail
1 month ago

Marketplace Briefing: Why ChatGPT checkout could take a bite out of Walmart's $4 billion ad business

ChatGPT now drives roughly 20% of Walmart's referral traffic, Modern Retail previously reported. It's worth noting, however, that referral clicks account for less than 5% of total site visits. A working paper authored by OpenAI's Economic Research team found that around 2% of all ChatGPT queries involve shopping, or about 50 million queries per day. Selling its wares within ChatGPT positions Walmart to capture sales if AI-powered shopping takes off.
E-Commerce
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E-Commerce
fromGeeky Gadgets
2 months ago

New ChatGPT Shopping AI Shopping Assistant is Changing How We Buy Everything

ChatGPT Shopping enables in-chat product discovery and purchases using the Agentic Commerce Protocol, starting with Etsy and expanding to Shopify with integrated Stripe payments.
fromFortune
2 months ago

OpenAI will allow ChatGPT users to buy products directly in a chat in a radical shakeup of e-commerce | Fortune

OpenAI said it will allow users in the U.S. to make purchases directly through ChatGPT using a new "Instant Checkout" feature powered by a payment protocol for AI developed by Stripe.The new chatbot shopping feature is a big step towards helping OpenAI monetize its 700 million weekly users, many of whom currently pay nothing to interact with ChatGPT, as well as a move that could eventually steal significant market share from traditional Google search advertising.
E-Commerce
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