"Conversational commerce: the new shopping channel Searching the web more intelligently has become a major use-case for ChatGPT. OpenAI claims it has reached 1bn searches per week, which shows that consumers are already using it for product research. According to an OpenAI post on X, the new shopping feature lets ChatGPT users see visual product details, pricing, and reviews, along with shoppable retailer links."
"Rethinking discovery and search Early reports suggest that Shopify merchants' product feeds will be integrated directly to hand off users to checkout, such as via a 'shopify_checkout_url' field. In practice, this means any Shopify store could be automatically included in ChatGPT's shopping platform - a form of 'AI SEO,' if you like. Brands now need to ensure the AI has accurate and rich product information so it can confidently recommend their offerings."
"The latest reports show that OpenAI is piloting a native Shopify integration that could turn ChatGPT into a conversational shopping assistant. Why is this groundbreaking? Because embedding the entire shopping journey into an AI chat interface could completely change how online shoppers discover products, compare them, and check out online. But what does this new AI-powered way of shopping mean for brand advertisers? And how can they tap into its potential?"
OpenAI is piloting a native Shopify integration that could make ChatGPT a conversational shopping assistant handling product discovery, comparison, and checkout within chat. The integration surfaces visual product details, pricing, reviews, and shoppable retailer links, leveraging ChatGPT's heavy usage for product research. Shopify merchants' product feeds can be integrated to hand off users to checkout via a shopify_checkout_url field, enabling broad inclusion of Shopify stores and a new form of AI SEO. ChatGPT's shopping results are currently determined independently and are not paid ads. Brands must provide accurate, rich product data to be recommended and to engage high-intent shoppers.
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