We work with seven- and eight-figure ecommerce companies, helping them grow organic traffic and conversions through the fundamentals - search, content, link building - and now layering in what I call "AI SEO." Basically, optimizing so you show up in places like ChatGPT and other large language models. I've worked in ecommerce SEO for about 15 years. I ran my own ecommerce sites before then, but I learned I'm better at marketing than operations.
Danny Sullivan, director at Google Search, said any GEO tools that advise designing content solely for rank and visibility purposes lose "track of the big picture." "Are you doing things that are useful for human beings?" he said. "That's what we want to reward."
