Long-time ad tech exec Jeffrey Hirsch, a veteran of PubMatic, AudienceScience and ValueClick, has seen the ad tech industry evolve from its early ad network days to today's increasingly AI-powered programmatic ecosystem. Now, as the newly appointed CEO of QuantumPath, he wants to use his experience in the trenches to help media buyers automate complex workflows and better streamline campaign management. Hirsch officially took the reins at QuantumPath on Tuesday after serving as a strategic advisor since June.
One AI agent manages automated campaign setup, turning a brand's brief into a contextual media plan ready to activate across platforms like YouTube, CTV, TikTok, Meta, and programmatic channels. A second agent ensures ads are delivered in brand-safe and contextually relevant environments. A third agent actively optimises campaigns in real time, adjusting targeting and placements to improve metrics such as engagement, viewability, and conversions. A fourth continuously analyses performance data to generate deeper insights and actionable recommendations.