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Marketing tech
fromMarTech
1 week ago

How AI decisioning will change your marketing | MarTech

AI decisioning enables dynamic, hyper-personalized customer experiences beyond fixed rules, but marketers must fix data, governance, and CDP integration to realize it.
fromComputerWeekly.com
2 months ago

The role of customer data platforms | Computer Weekly

A CRM lets you keep track of every interaction with your customers, manage follow-ups, and organise everything in a way that improves customer experience.
E-Commerce
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