#commoditization

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#programmatic-advertising #walled-gardens #ad-auctions #ai-bubble #hyperscalers #infrastructure-obsolescence
fromForbes
2 days ago

Why Programmatic Needs To Break Free From Walled Gardens

Today's programmatic landscape has fractured into a maze of silos, proprietary ecosystems and walled gardens, each one extracting value, controlling access and making it harder for marketers to see where their dollars actually go. Meanwhile, open internet programmatic, once the promised land of clarity and control, has been reduced to a fraction of the overall media mix. This wasn't inevitable. It was engineered.
Marketing tech
Artificial intelligence
fromBusiness Insider
2 weeks ago

'Big Short' Michael Burry shared Warren Buffett story to explain AI bets

Hyperscalers' massive AI spending risks becoming a bubble as commoditized tools and rapidly obsolete infrastructure produce little durable competitive or economic benefit.
Law
fromAbove the Law
2 weeks ago

The Inevitable Commoditization Of GenAI: What Will It Mean For Legal? - Above the Law

GenAI-driven legal tools are becoming commoditized, shifting adoption decisions to price and eroding vendors' ability to charge premiums.
Marketing
fromForbes
1 month ago

Perceived parity among products and services threatens businesses.

Irrelevance is the greatest threat as massive product and service proliferation makes most offerings functionally interchangeable and undifferentiated.
E-Commerce
fromAdExchanger
6 months ago

Commoditization 2.0: How Agentic AI Could Undermine The Open Web's Best Publishers | AdExchanger

AI agents and super signal aggregators may harm premium media brands and advertisers through commoditization.
Healthcare
fromHackernoon
10 months ago

The Startup Playbook for Disrupting Healthcare's Value Chain | HackerNoon

The health insurance industry offers entrepreneurial opportunities through understanding profit dynamics in the healthcare value chain.
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