#consumer-attention
#consumer-attention

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fromExchangewire

From AI to Attention: A Final Preview of Topics at ATS Singapore 2025

ATS Singapore 2025 will explore key ad tech issues, focusing on AI and consumer attention.

Over 700 industry members expected to attend, featuring diverse speakers and topics.

Should you use an influencer or celebrity to promote your brand?

Marketers should focus on long-term engagement rather than just celebrity prestige.

fromPsychology Today

Taxing Social Media Ads Might Help Us Get Our Attention Back

Attention is increasingly viewed as a valuable economic commodity, prompting new proposals for regulation and taxation.

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