Tariffs as a marketing strategy? Here's how companies are framing the import tax
Companies from automakers to underwear brands are making the import tax a part of their sales pitch. A sense of urgency isn't the only way companies are framing the price hikes.
Bombay Sapphire's 'sensory led' campaign invites viewers to 'step into the blue'
Bombay Sapphire's 'Step into the Blue' campaign invites consumers to rediscover joy through immersive experiences and connection to their surroundings.