At the heart of Nothing's plans is AI. Pei said the company is "building the foundations for the future" on a focused "AI OS" to deliver a "hyper-personalized experience." However, it's unclear if Nothing's operating system ambitions are built on top of Android like Nothing OS. We've reached out for clarification. This "AI-native platform" will run hardware in widespread use today like smartphones, headphones, and smart watches, Pei said,
I like wireless earbuds because I love music. It's very straightforward; music exists, and I want to listen to it, and wireless earbuds are the thing that gets me to the thing I love. Problem solved. You can't see it, but I'm smugly dusting my hands right now like a mathematician at a chalkboard. There's a symbiosis between the buds and me. A simplicity. A supply and demand so fundamental that in the gadget world, it feels like a law of nature.