#cross-platform-marketing

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Marketing
fromAdExchanger
5 days ago

From Bluey To The News: How BBC Studios Is Connecting Brands To Audiences Across Its Portfolio | AdExchanger

BBC Studios develops digital-first ad sales strategy to help marketers connect across its diverse content portfolio of news, sports, and entertainment properties in the North American market.
fromSocial Media Today
3 months ago

4 trends shaping social media marketing in 2026

Research from Forbes shows 24% of people already prefer social media over Google for search, with adoption accelerating among younger audiences. The average consumer now uses nearly seven platforms a month, as reported in our . Brands must shift from 2026 Global Digital Overview "Which platforms should we focus on?" to "How do we weave all touchpoints into one connected campaign?" Consumers move fluidly across TikTok, Instagram, YouTube and more, so they need a brand story that is consistent wherever they encounter it.
Social media marketing
Marketing tech
fromBusiness Insider
5 months ago

This startup is building an agentic AI ad agency. See the pitch deck that helped it raise $12M.

AdsGency offers an AI-driven ad operating system that automates campaign creation, placement, and performance tracking across major ad platforms while integrating first-party data.
fromFood & Beverage Magazine
5 months ago

Sanrio Icon Kuromi Takes Over Halloween with Her Biggest Celebration Yet - Featuring Hot Topic, Roblox, Crocs, Liquid Death and More - Food & Beverage Magazine

"The global lifestyle company behind Hello Kitty has launched "Kuromi's Mischief Mansion" - a month-long celebration that seamlessly blends digital gaming, retail experiences, and limited-edition merchandise across multiple major partners including Hot Topic, Roblox, Crocs, Liquid Death, and BoxLunch. This isn't just another seasonal marketing push. It's a strategic blueprint for how food and beverage brands can create immersive, multi-touchpoint campaigns that drive both online engagement and in-store sales while building long-term brand equity."
Marketing
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