The FX half-hour comedy about a group of recent college graduates in New York begins, naturally, on the subway; what seems like an over-studied portrait of early adulthood intimacy tangled limbs, in-group references, aggressively relaxed banter quickly devolves into a standoff between a creepy subway masturbator and the group's instigator, Issa (Amita Rao), trying to out-masturbate him to make a wildly off point about feminism.
And now, Reddit's redesigned its audience setup process, in order to make campaign creation "more intuitive and streamlined." As part of this update, automated targeting can now be used with custom audiences. This changes the logic between custom audiences and other audience suggestions from an AND to an OR relationship. Similarly, demographic settings such as gender will also follow an OR relationship when automated targeting is used.
It's great to see Google continuing to expand the promotional flexibility of Merchant Center. The ability to target specific customer groups opens up more strategic possibilities, especially when combining promotions with product-level performance data. That said, it's somewhat puzzling why new customer targeting is only available for Shopping ads, while location targeting is limited to organic searches. Both options should be available across all listing types, especially when running region-specific campaigns or in-store promotions.
Sam Meller is the Head of Social for The Hustle, but we briefly got to borrow her for Masters in Marketing, because she makes everything she touches better. That's how I got a chance to hear about a tactical content shift that led to a startling 35,000% increase in visibility on LinkedIn. When I heard this story, y'all, I threw an Asana card on our editorial calendar so fast I nearly broke my clickin' finger.
LightBoxTV is proud to announce a strategic integration with Outra, the UK's leading provider of predictive property and location data. The collaboration will empower TV advertisers with the ability to plan and optimise campaigns based on highly accurate geographic and life-stage insights - bringing a new dimension of localisation and relevance to TV targeting strategies. Outra's household-level data goes beyond typical postcodes, offering a clear view of where high-value customers live, their home ownership status, affluence levels, and future propensity to move or convert.
On Wednesday, Cognitiv released the latest version of ContextGPT, which allows brands to provide more detailed and specific targeting parameters in order to optimize ad performance, Aaron Andalman, co-founder and chief science officer of Cognitiv, told AdExchanger. Brand suitability used to rely solely on keywords, said Andalman, but Cognitiv's technology understands content situationally based on how words are being used.
Audience planning has long relied on segmentation. It's how we bring structure to the chaos - turning abstract brand personas into something targetable and measurable. But the way we define audiences hasn't kept pace with the way people actually behave. Today's media environment is fragmented, fast-moving, and deeply personal. People don't consume content in neat, linear ways. They're scrolling, streaming, skipping, switching. And yet, much of our audience strategy is still based on static, retrospective data: a collection of pre-built segments, often designed for another time, place, or platform.
Omnichannel planning and activation benefit from fragmentation by maximizing advertising budget through reaching audiences across diverse screens, platforms, and media channels.
Covatic is enhancing its platform significantly by introducing full support for IAB Content Audiences, enabling publishers and advertisers to engage audiences with contextual targeting.
Advertisers on Vevo can already tap into our existing toolbox to maximise their campaign effectiveness...but now, we are further enhancing our capabilities within audience attributes and affinities.
