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Media industry
fromwww.independent.co.uk
11 hours ago

Pregnant women and pensioners massively underrepresented in TV adverts

Pensioners, pregnant women and disabled people are markedly under-represented in UK TV advertising despite their population shares, while Black people are notably over-represented.
Marketing
fromThe Drum
2 days ago

Mark Ritson: ChatGPT's new ads show even AI can't deny the brand-building power of TV

OpenAI launched a traditional, emotional TV-and-outdoor brand campaign emphasizing everyday uses of AI rather than product-focused messaging.
Television
fromDigiday
3 days ago

Media Buying Briefing: Gen AI creative emerges as new battleground between TV and platforms

Generative AI tools from broadcasters and walled gardens are lowering ad-creative costs, enabling small businesses to access TV and streaming advertising.
fromThe Drum
6 days ago

70 years later, TV is still where brands go to mean something

But let's drop the nostalgia and remember that this is a masterclass in what creativity really looks like across eras, categories and styles. Including what it looks like in the modern day. Yes, the tools have changed. The targeting is tighter. The media landscape's a multiverse now. But the principles that made Hovis timeless in 1973 still apply in 2025.
Marketing
Marketing tech
fromThe Drum
1 week ago

New TV is a gamechanger, for brands of every size

TV advertising combining linear, CTV, and BVOD is increasingly accessible, measurable, and drives performance and incremental reach, even for smaller brands.
Marketing tech
fromAdExchanger
2 weeks ago

From Branding To Action: Best Practices For Using QR Codes In Performance CTV | AdExchanger

QR codes make TV advertising actionable and measurable, turning broadcast ads into performance marketing channels when paired with enticing calls to action and proper implementation.
Television
fromDigiday
2 months ago

Future of TV Briefing: Inside the measurement issues roiling this year's upfront market

TV networks are pressing Nielsen to postpone changes to its measurement system due to inconsistencies affecting ad negotiations.
fromDigiday
2 months ago

Media Buying Briefing: The upfront isn't moving along for a few surprising reasons

There's so many different dynamics now, it's difficult to say that there is kind of one trend that's driving everything.
Television
Media industry
fromDigiday
3 months ago

Future of TV Briefing: Upfront ad buyers debate the value of out-of-home viewership

Accurate measurement of out-of-home TV viewers is crucial for advertisers as it affects advertising costs and strategies.
fromwww.exchangewire.com
3 months ago

LightBox TV & Starcount Partner to Bring Emotional Intelligence to Total TV Planning

LightBoxTV and Starcount's partnership combines advanced audience insights with TV planning, ensuring emotionally relevant media strategies that align with consumer values.
Marketing tech
fromDigiday
3 months ago

Madison and Wall's Brian Wieser warns: the U.S. ad market is up, but the cliff's still there

Coming into the first quarter things seemed like they would be softer [compared to the same time the previous year, and it turned out they came out very strong.
Media industry
Marketing tech
fromExchangewire
4 months ago

LightBoxTV & Circana Partner to Transform TV Ads with Purchase-Based Consumer Insights

LightBoxTV partners with Circana to enhance TV advertising optimization using detailed consumer purchasing data.
Marketing tech
fromExchangewire
4 months ago

LightBoxTV & Kogenta Partner to Deliver Location Intelligence to the TV Planning Process

LightBoxTV partners with Kogenta to enhance TV campaign planning through location intelligence.
Media industry
fromDigiday
5 months ago

Future of TV Briefing: The outlook for outcome-based measurement - and outcome-based buying

Outcome-based measurement is increasingly influencing TV and streaming ad markets, but poses risks for both buyers and sellers.
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