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Marketing tech
fromVariety
1 day ago

OpenAP Expands Beyond TV, Adding Inventory From Streamers, Cinema and Demand Side

OpenAP expanded partner relationships to broaden commercial inventory and standardize audience onboarding for advanced audience segments across premium streaming and TV.
Marketing tech
fromThe Drum
1 week ago

New TV is a gamechanger, for brands of every size

TV advertising combining linear, CTV, and BVOD is increasingly accessible, measurable, and drives performance and incremental reach, even for smaller brands.
fromThe Drum
1 week ago

Judge of the Day: Conde Nast's Teddy Tepavicharova says media needs clarity

Its impact is most visible in media buying and optimisation, particularly on social channels. While the way AI makes decisions is game-changing, it is also where things start to get unclear. We are handing over a lot of control to the algorithms, yet there is still a major lack of transparency. She believes understanding what signals AI prioritises - and what biases it carries - will become one of the industry's most urgent conversations.
Media industry
Artificial intelligence
fromForbes
2 weeks ago

Five Risks Of Using Generative AI In Programmatic Advertising

Generative AI boosts ad efficiency and ROI but risks producing generic, low-quality, or emotionally shallow ads that require human review and creative oversight.
Marketing tech
fromExchangewire
1 month ago

MarkApp Expands Pantheon with AI Agents to Redefine Contextual Advertising Across CTV, Mobile, and Web

Pantheon's AI Agent Stack automates contextual campaign planning, delivery, and optimisation across CTV, mobile, and web to improve engagement and ensure brand safety.
#advertising
Marketing tech
fromExchangewire
4 months ago

MarkApp & NetCom TV Partner to Deliver Premium CTV Audiences to Global Advertisers

MarkApp partners with NetCom TV to enhance programmatic advertising capabilities through access to high-value contextual CTV inventory.
more#advertising
E-Commerce
fromAdExchanger
1 month ago

Clean Tap Filters Out 'Sorta CTV' Placements Before Buyers Can Bid On Them | AdExchanger

Clean Tap aims to filter invalid CTV inventory for advertisers, claiming initial tests removed 85% of miscategorized impressions.
E-Commerce
fromAdExchanger
2 months ago

Rockerbox's Attribution Journey | AdExchanger

Ron Jacobson transitioned from the Federal Reserve to ad tech, evolving Rockerbox into an attribution services provider after its acquisition by DoubleVerify.
Marketing tech
fromDigiday
3 months ago

Omnicom strikes partnerships at Cannes Lions with Disney and Walmart around harnessing live

Omnicom is leveraging live sports advertising by partnering with Disney to create personalized, programmatic ad experiences during key moments.
Marketing tech
fromRAIN News
5 months ago

SAX: Spotify launches in-house programmatic ad creation, buying, measurement

Spotify launches its proprietary programmatic ad exchange called SAX, enhancing advertising capabilities on its platform.
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