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#streaming #advertising #streaming-advertising #audience-targeting #live-content #ad-supported-streaming #tubi
fromThe Drum
53 minutes ago

4 reasons why free TV deserves its own line on the media plan

"If you have TV and digital on your plan, this is a different space to both... there's space for this medium to get a budget as well, because it offers something different," according to Faisal Karmali, vice-president of digital business operations at CNN, as he urged marketers at The Drum Live to think of free ad-supported streaming TV (FAST) as a medium in its own right, and not a bolt-on.
Television
Television
fromDigiday
2 weeks ago

Future of TV Briefing: FAST platforms have become a fixture among audiences and ad buyers

Free, ad-supported streaming TV (FAST) services have become established fixtures that capture meaningful consumer preference and significant TV-screen viewing share.
fromBusiness Insider
1 month ago

Apple TV+ is hiking prices 30% as streaming inflation marches on

Apple just raised prices for its streaming service by 30%. Apple TV+ now costs $12.99 per month, up from the $9.99 price tag it has had since October 2023. The 30% increase will take effect in the next 30 days for existing subscribers. However, prices won't change for the streamer's annual plan or Apple's Apple One bundle, which includes Apple TV+.
Apple
#streaming
fromBusiness Matters
3 months ago
Marketing tech

FAST distribution and IA

FAST channels offer free streaming content supported by ads, appealing to viewers looking to reduce costs.
The rise of FAST platforms is due to changing viewer behavior and the decline of cable TV.
AI and automation enhance user experience on FAST platforms by personalizing content and ads.
fromSound & Vision
5 months ago
Media industry

FAST Times: The Rise of Free Ad-Supported Television

FAST services have become mainstream as one in three Americans engages with free ad-supported television options.
Marketing tech
fromBusiness Matters
3 months ago

FAST distribution and IA

FAST channels offer free streaming content supported by ads, appealing to viewers looking to reduce costs.
The rise of FAST platforms is due to changing viewer behavior and the decline of cable TV.
AI and automation enhance user experience on FAST platforms by personalizing content and ads.
more#streaming
Film
fromwww.esquire.com
4 months ago

'1923' Duo Taylor Sheridan and Brandon Sklenar Will Reunite on Film

Taylor Sheridan is a prolific creator at Paramount, currently working on multiple series and an upcoming film, F.A.S.T.
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