#customer-acquisition-costs

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Marketing tech
fromExchangewire
1 month ago

impact.com Report Reveals Surge in Partnerships Driving Long-Term Growth

Brands are increasing affiliate marketing investment, shifting budgets toward influencers to offset rising customer acquisition costs and improve sales efficiency.
fromForbes
1 month ago

Know When To Cut Your Losses When Your Profits Start To Fall

Depending on the root cause of the fall, like a temporary decline in the economy, it very well could rebound. But there are times when the root cause cannot be fixed, or worse yet, will continue to "snowball" in the wrong direction. In those scenarios, you need to know when to pull the "ripcord" to save whatever value you have left before your business is worth zero.
Startup companies
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