fromForbes
4 days ago19 Strategies For Guiding Customers Through Nonlinear Journeys
As consumer behaviors shift and digital touchpoints multiply, the once-reliable linear marketing funnel is giving way to a far more dynamic customer journey. Audiences now move fluidly between channels, influence sources and brand interactions, often looping back or skipping steps entirely. To stay competitive, brands must embrace a more adaptive, experience-driven approach that meets customers where they are-whenever and however they choose to engage.
Marketing