As advertisers do the difficult work to reduce their own emissions, many are turning to another, and possibly even larger, opportunity to have a positive impact on the planet - the messages they choose for their ads. Advertising has the power to positively influence consumer behavior, and every brand can and should consider how their creative work can deliver on that promise.
The University of California system recently made waves by announcing a commitment " to fully decarbonize no later than 2045." Unlike many "carbon neutrality" or "net zero" plans that rely heavily on carbon offsets, the UC system plans to cut emissions from campus electricity and fossil fuel use by at least 90 percent from 2019 levels and to balance residual emissions by investing in projects to remove carbon dioxide from the atmosphere.
A few days after the close of Busworld Europe 2025, it's time to look beyond the spotlights and the crowded stands. Trade fairs are mirrors of ambition as much as of reality, and Brussels offered both - innovation on stage, uncertainty behind the scenes. Here are a few reflections on what this year's edition really revealed about the direction of the bus and coach industry.
Our bus business has grown by 30 percent over the last three years, and we now have more than one billion euros in orders in the pipeline. That's a clear signal we're delivering what the market needs,
What if there were a technology that could help to reduce greenhouse-gas emissions, air pollution and environmental degradation, while improving health, reducing social inequality and boosting economic growth? There is, and this month it turns 200. The opening of the Stockton and Darlington Railway in northeast England on 27 September 1825 is generally considered to be the birth of the modern railway - an event that set in motion a revolution in human mobility and social organization.
The software tool developed by Cornell researchers models small city energy use quickly, allowing simulations for cost-effective decarbonization strategies. It can inform policy prioritization.
The rise in corporate lobbying for climate action from 3% to 23% reveals a significant shift in how European companies perceive environmental regulations, emphasizing support for climate policies.
