Typography
fromMedium
2 days agoThe thinking was never just mine
Logos and creative ideas remain legible through change by preserving recognizable elements and continuity of selection over time.
For many architects, schematic design is defined by a familiar tension. It is the phase of open-ended exploration-where multiple ideas are tested, challenged, and refined for clients to define a project's direction. In essence, it's where the design magic happens. The challenge is rarely a lack of ideas, but the effort required to test and evaluate those ideas properly under time-, resource-, and budget constraints.