#logo-evolution
#logo-evolution

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The thinking was never just mine

Logos and creative ideas remain legible through change by preserving recognizable elements and continuity of selection over time.

fromGameSpot

2 weeks ago

The Complete History Of The Xbox Logo: From Green Glow To Modern Minimal

The Xbox console and its successors have had a visual identity defined by two things: the color green and orbs. Over the years, that logo has changed with the times, evolving and adapting to make each Xbox console generation feel distinct.

Typography

Graphic design

fromFast Company

2 months ago

How Penguin Random House set its penguin logo free

Penguin Random House UK launched 'Playful Penguins,' hand-drawn illustrations showing the penguin in dynamic poses, expanding the brand beyond its static logo while maintaining the iconic orange oval as the core mark.

Marketing

fromTasting Table

4 months ago

The 1950s Dunkin' Logo Featured Its Long-Lost Mascot - Tasting Table

Dunkin' introduced Dunkie, a donut-and-teacup mascot in the 1950s; later rebranded with a pink wordmark and memorable spokespeople like Fred the Baker.

Design

fromFast Company

10 months ago

Bentley modernized its logo without pulling a Jaguar

Bentley has unveiled a radical redesign of its emblem, retaining traditional elements while introducing a more modern and minimalist appearance.