MarketingfromEMARKETER3 days agoSocial Ads Drive Half of Gen Z Consumers to PurchaseHalf of Gen Z purchased from social media ads; Gen Z uses TikTok for search and younger groups respond more to social ads.
Marketing techfromDigiday4 months agoAdvertisers push to standardize real-time auctions in retail mediaReal-time bidding is gaining traction among marketers in retail media networks for enhanced ad buying control.