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Marketing tech
fromExchangewire
2 days ago

Azerion's AI-Powered Programmatic DOOH Campaign for Luxury Brand Maison El Nabil Takes Purchase Intent to 41% - ExchangeWire.com

Combining premium DOOH with AI-driven creatives and precise mobile retargeting significantly increased purchase intent, brand awareness, and perception of 'Affordable Luxury' for Maison El Nabil.
fromExchangewire
1 month ago

Adform Strengthens UK Sales Team With Two New Appointments

Adform, the most powerful and safe media buying platform built for game changers, today (4th November, 2025) announces the appointment of Liz Hiscoke and Digby Fordham as sales directors, and promotion of Kinga Szczerska to senior account director. Propelling Adform's continued market expansion, these appointments will strengthen the platform's relationships with UK agencies and brands in key verticals. This includes expanding awareness of Adform's industry-leading omnichannel DSP and empowering clients with measurable outcomes
Marketing tech
Marketing tech
fromExchangewire
1 month ago

BIG OUTDOOR Brings Premium US Inventory to VIOOH's Global Programmatic Advertising Platform

VIOOH partnered with BIG OUTDOOR to expand programmatic access to 130+ premium US DOOH screens delivering over 677 million monthly impressions.
Marketing tech
fromFortune
1 month ago

Exec on the worst advice he ever received: 'Don't rock the boat' | Fortune

Digital out-of-home retail media uses public screens in offices and residences to deliver targeted, contextually relevant ads that influence shoppers during daily routines.
Marketing tech
fromExchangewire
3 months ago

Ad Tech in MENA - Growth and Challenges Ahead

Ad tech in MENA is growing, driven by young, tech-savvy populations, expanding internet access, diversifying inventory, and investment to address transparency and measurement challenges.
Marketing tech
fromExchangewire
3 months ago

Adzymic Unveils APX 360ne: A Unified Creative Engine for Full-Funnel Omnichannel Advertising

APX 36One unifies dynamic creative optimisation and end-to-end media capabilities to enable omnichannel personalised ad delivery across display, video, CTV, and DOOH.
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