#drug-naming

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Medicine
from99% Invisible
1 day ago

Ask Your Doctor About - 99% Invisible

Drug names are engineered using language fragments, mechanisms, and imagery to create memorable, marketable brandable words.
fromFuturism
1 year ago

Eli Lilly's New Weight Loss Drug May Have the Worst Name in Pharmaceutical History

In a market flooded with intricate drug names, Eli Lilly's 'orforglipron' stands out as a perplexing choice, raising questions about whether it can ever be popularized.
NYC startup
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